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Is This Colleen Hoover Nail Polish Appropriate?

Anne Marble
5 min readFeb 29, 2024

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You can now buy Colleen Hoover nail polish — called It Starts With Beautiful Nails. Many people are appalled by this product. Let’s examine why.

A paperback copy of “It Starts With Us” by Colleen Hoover. The cover is a pastel blue-aqua color showing flowers below the title and highlighting the author name. At the top center, there is a yellow sticker that says “Every ending has a beginning.” At the top right, there is a Barnes and Noble “Buy 1, Get 1 50% Off” sticker. Under the author name, the text says “#1 New York Times Bestselling Author of “It Ends With Us.”
A Copy of “It Starts With Us” by Colleen Hoover. (Source: Photo by the Author.)

A Brief Introduction to Colleen Hoover

Author Colleen Hoover (also known as “CoHo” to her fans) is a force to be reckoned with in bookselling and hugely popular with her devoted fans. Her best-selling novel, It Ends With Us, is about a woman in an abusive relationship — and how she gets out of that relationship (and about her troubled childhood). Colleen Hoover insists that it’s woman’s fiction and not romance — but many fans read it as a romance, and it often shows up in the romance section of bookstores. So does the sequel, It Starts With Us.

In early 2023, one of Colleen Hoover’s publishers announced the publication of The Official It Ends With Us Coloring Book. Colleen Hoover posted about it on social media — and then removed the announcement after getting flak.

People kept pointing out that basing an adult coloring book on a novel about domestic violence was a very bad idea. Before long, the publisher made a statement, and Colleen Hoover herself announced that the project had been canceled.

Announcing the Lipstick

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Anne Marble
Anne Marble

Written by Anne Marble

I’m a writer and a copy editor with experience in editing science and engineering articles. Click Lists to find my most popular articles. And hidden gems.

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